Target is ending a price matching policy that for 12 years allowed customers to request a price match if they found an identical item with a lower cost at competitors Amazon or Walmart. The policy enabled a price match if shoppers could provide proof of the lower price within 14 days of their purchase.

Target is rolling back its price-match policy where customers can request to buy an item at a lower price if they find it cheaper at Walmart or on Amazon within 14 days of purchase.