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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
Left-wing social media users are criticizing the use of the word “genetics” in a Dunkin’ Donuts ad featuring “The Summer I ...
The vice president jokes that his political opponents should keep calling the actress' admirers Nazis in order to win over ...
"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...
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