It was only a matter of time before Yamaha turned its MT-09 into a sportsbike. Granted we’ve had to wait since 2013, but it’s been worth it. With the R6 and R1 now only sold as track-ready ...

For many years it was as easy as calling and putting an ad in the Daily Bruin to reach the 60,000+ community. But since 2000, that narrative has changed, and reaching the Generation Z audience at ...

Maybe they thought they had already built a solid fan base, so there was no longer any need for an actual bruin on the jersey. Maybe they wanted to be different from the other eight teams in the ...