Kentucky begins its NCAA Tournament play this week, and when it does take the court, players will be decked out in that ...

The Kentucky Wildcats navigated uncharted waters to get to this year's Sweet 16. 3rd-seeded Kentucky handily dispatched ...

On Friday, Kentucky defeated Troy University 76-57 in the NCAA Tournament first round. Facing Troy, UK Wildcats guard Otega Oweh led the team with 20 points, eight rebounds, six assists ...

Devin Booker's newest Nike Book 1 has Kentucky written all over it. Check our Sneakers news for more upcoming releases and ...

The Kentucky Wildcats are set to debut in the SEC Tournament on Thursday, facing the TBD in late-night clash in Nashville at ...

Products made from the old Rupp Arena court — from desk displays to jewelry to bottle openers — are already available for Kentucky basketball fans to purchase.

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

The Illinois Fighting Illini and Kentucky Wildcats men's basketball teams ... On Friday, Kentucky defeated Troy University 76-57 in the NCAA Tournament first round. Brad Underwood is the ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

The University of Kentucky ... but the Wildcats still delivered a dominant performance, crushing Evansville 24-3 in front of a packed home crowd. Kentucky’s offense wasted no time asserting ...