IT’S no secret that buying fresh fruit isn’t always cheap, but did you know growing your own is easier than you might think.

A single berry sells for $19 at a California store. Is it conspicuous consumption or a part of gift-giving culture?

Does the idea of fresh, juicy strawberries growing in your backyard or on your windowsill sound appealing? This dream is easy ...

A $19 strawberry, sold exclusively at Erewhon, has generated some unique reactions online. Here's what people are saying ...

Tender, buttery scones with the spring flavors we love the most.

Q: I want to try growing strawberries, but I don’t know where to start. How can I improve my chance of success with them in ...

A fungal disease is ravaging strawberry plants, forcing at least one Ohio strawberry farm to cancel its 2025 crop. Will ...

From glowing reviews on late-night talk shows to heated debates in the comments section, this $19 strawberry from the ...

I tried the viral $19 Erewhon strawberry from Elly Amai. Here's what it tastes like, how it compares to other luxury ...

There’s nothing quite like an ice-cold glass of sweet tea on a warm day, but when you add fresh strawberries and lemon? It ...

According to the Tochigi Agricultural Product Marketing Association, this is a relatively new variety in a fruit-rich region, debuting in 2020 after years of development at the local Strawberry ...

In late February, influencer Alyssa Antoci — whose family owns luxury Los Angeles grocer Erewhon — posted a TikTok about a rather pricy piece of fruit: a $19 strawberry from the chain.