Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, ...

About a dozen of its non-coffee drinks, which include Frappuccinos, iced shaken teas and tea lattes, now cost as little as 23 yuan (S$4.10) each after an average 5 yuan discount, in a promotion ...

Although anyone may apply for the full-time assistant store manager role, Starbucks wants to encourage its employees to put their best foot forward by supporting career growth and ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

By putting their people first, Starbucks is making an investment that should pay off over time.

Krispy Kreme stock plummets amid weak demand, stalled growth, and execution risks. Explore why experts see it as a value trap ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...