Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks on Wednesday reported quarterly ... oil drinks at U.S. cafes in early November Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter "It is ...

"It is clear we need to fundamentally change our strategy to win ... our skilled baristas." STARBUCKS CEO SAYS COMPANY WILL FIX 'OVERLY COMPLEX MENU' TO REVERSE SALES SLUMP Coffee house ...

Starbucks CEO Brian Niccol said the company is planning to simplify its menu and fix its pricing strategy as it attempts to win back customers and reverse its sagging sales. Niccol, who left ...

To be sure, Starbucks isn't turning its back on tech. While Siren is taking a backseat, the CEO also ... and boost sales. "It is clear we need to fundamentally change our strategy to win back ...

Starbucks shares dive after Q2 sales decline. Experts question CEO Narasimhan's strategy amid pricing concerns. Get access to the leaderboards pointing to tomorrow’s biggest stock movers.

Starbucks’ new ... that Niccol was taking over as CEO priced in that the worst was over for Starbucks. In reality, the company still needs to prove that its strategic changes can translate ...