Diageo-owned Smirnoff Ice is urging fans to celebrate the Fourth of July by taking a five-day weekend, according to a news release. This year, the holiday falls on a Wednesday, which the brand calls ...

That's why we're giving hard-working Americans the chance to extend their holiday to a five day weekend by paying 100 people to take July 5th and 6th off, so they can celebrate the Smirnoff Ice ...

The concept was simple: hide a Smirnoff Ice somewhere your friend won’t expect to find it. If you discover a Smirnoff Ice you’re required to immediately kneel and consume it in its entirety.

For the first time ever, the in-game coin toss will determine more than possession of the ball by giving fans the chance to win delicious game day cocktails ... launch of Smirnoff Ice in 2000.