The reservation campaign will end directly before the upcoming Samsung Unpacked event - which is due to take place tomorrow at 1PM ET. We'll be providing live coverage from the event as well as roundups for the best preorder deals right here so don't hesitate to check in tomorrow for more content.

It's Samsung o'clock, with Samsung Galaxy Unpacked – which I've been covering live from the San Jose launch – having just revealed the all-new Samsung Galaxy S25 Ultra, S25 Plus and S25 handset s. It's a Galaxy bonanza, as was expected, but there are nuances between these handsets that I find interesting.

Samsung’s first Unpacked event of 2025 delivered the Galaxy S25 series — as expected. Although the phones don’t have dramatically upgraded specs, the company stuffed — you guessed it! — more AI into the devices.