Brigham Young Cougars forward Richie Saunders (15) yells to his teammates as the Brigham Young Cougars play the Alabama ...

In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in American food history.  Thanks to ...

BYU star Richie Saunders has turned plenty of heads with his accomplishments on the court, but he's also garnered a ton of ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will give away free Tater ...

The NIL deal isn’t just a historical nod—it ... “We’re teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give ...

BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.

The line between those two ideas has been blurred, to say the least, but one BYU star entered the NCAA Tournament with an old-school NIL deal. Richie Saunders inked a sponsorship deal with Ore-Ida ...

BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college athlete could receive.