Nvidia's GeForce RTX 5090 starts at $1,999 before you factor in upsells from the company's partners or price increases driven by scalpers and/or genuine demand. It costs more than my entire gaming PC.

Nvidia's very highest-end GPUs are actually the best value. There, I said it and now everyone can shoot me down, call me a shill and then dance on my hastily dug grave. But before you ramrod your muskets and cock your flintlocks,

The first thing that’s notable about the RTX 5090 is the packaging design has totally changed since the Founders Edition RTX 40-series. Nvidia has switched to housing the RTX 5090 inside a smaller bone-shaped gray cardboard shell that sits inside a much larger brown cardboard box.