The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the ...

February of 2026 cannot get here fast enough for the NBC ad sales team. The network will have an outstanding trio of tentpole ...

For a decade, Pepsi was synonymous with the Super Bowl, sponsoring the coveted halftime show. But after exiting this partnership in 2022 ... price tag of an in-game ad. It was a reminder that ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

This news follows several recent viral moments for Poppi, including its Super Bowl commercial, merchandise collaboration with ...

DALLAS - PepsiCo has announced a deal to acquire Poppi, a Dallas-founded prebiotic soda brand known for its viral social ...

The deal boosts the food and beverage company's health-focused portfolio as consumers demand more better-for-you options.

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

It was early 2022, two years after the George ... or someone to burnish itself. Many know that Pepsi sponsored Beyoncé’s Super Bowl performance, but probably far fewer can identify which ...

Recently the brand drew millions of new consumer eyes thanks to its Super Bowl ad spot starring influencer Alix Earle. Poppi is sold at major retailers nationwide, including Whole Foods, and combines ...