To most people, Pepsi’s new logo looks a lot like the old one. To the ad firm that conceived it, however, the revamped logo draws on thousands of years of design principles, the Earth’s… ...

The new logo was designed using these circles. In addition, the Pepsi Cola logo is related to power. According to dynamo theory , the earth creates a large magnetic field due to internal fluid motion.

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo (see below). Both new and old logos have an almost identical, rounded, sans-serif ...

The new logo, with its punchy, upper-case “PEPSI” smack-dab in the middle of the circle, emblazoned across the white stripe undulating between the red and blue waves, is more like it.

Pepsi is about to turn 125 and the soda company is celebrating in a big way. Tuesday, the soda maker unveiled an entirely new brand, one that will see changes to its iconic globe and typography ...

In an age when soda is singled out for taxation and lampooned as liquid love handles, Pepsi (PEP) has defied the odds and turned Pepsi Throwback into a runaway hit, thanks largely to the way its ...

A lesson in logo development for biotech and biopharma companies launching their first brand. OK, say you are now responsible for marketing at a biotech. You don’t have a logo identity package yet. Or ...

The redesign comes just in time for the cola company's 125th anniversary. Courtesy of Pepsi Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...