Try not to rub your wrists together after you apply, especially if you’re looking to make your scent last; this disrupts the perfume’s top notes and can make them fade faster, says Nordstrand.

It’s not that I can’t purchase them stateside, but before TikTok made them the fragrance du jour, perfume oils were already popular overseas with formulas much more potent and aromatic than in ...

Level up your fragrance diffuser—your home (and your nose) deserve it. In the spirit of National Fragrance Day, from March 20-24, you can score 20 percent off on all Pura scent refills.

Promise. “I think that there’s a desire for your fragrance to make you stand out and for your fragrance to be unique,” Emma shares. “What we wear impacts our memories, our emotions ...

In an Instagram campaign video, that perfectly embodied the delicate vibe of the fragrance, Millie stunned in a pink fuzzy knit two-piece featuring a daring underwear-and-tights combo. The cosy ...

When it comes to perfume scent groups, gourmands will always have my heart. I love nothing more than to smell like a deliciously sweet saccharine dessert. So, when DedCool announced that it was ...

I’d like to think that I stay relatively up to date with what’s going on in the fragrance world—cherry perfume is trending, Olivia Rodrigo’s Lancôme campaign is in full bloom, and luxury ...

From Gucci and Calvin Klein to Marc Jacobs and Jimmy Choo, we’ve found the top Amazon fragrance deals to shop ... including strawberry, pink pepper, tangerine, and floral accords, such as ...

a small town on the French Riviera that has shaped the fragrance industry since the late 18th century. But in the United States, a renaissance of perfumery is happening right here in Los Angeles.

For Asia Grant, fragrance is more than just a scent—it’s a memory, an emotion, and a conversation. As the founder of Redoux, an artisanal fragrance and body care brand, Grant has transformed ...

If you buy something, we may earn an affiliate commission. Learn how we test. Where to spray perfume is pretty straightforward—once you find a scent (or scents) you love, you can feel free to spray in ...