Domino's founder, Tom Monaghan, had a progressive plan for the pizza chain's logo, but business boomed to the point where ...

A 120-year-old, family-owned Swiss watch company has placed the crown at 6 o'clock on its dive watches since 1958. Why hasn't ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Like many of the best car logos, the Tesla logo was originally conceived to look good on the front of vehicles, which it why ...