LaMelo Ball helped revive Puma’s NBA image with a flashy signature line and bold style that brought the brand back into the spotlight.

New Balance re-entered the footwear market last year by launching new cleats and signing Marvin Harrison Jr. before the 2024 NFL Draft. Williams could be joining Harrison as the face of New Balance in ...

MLB partnered with Nike to release the first-ever Nike-produced athletic sneakers for MLB, featuring designs inspired by the ...

The Arizona Diamondbacks’ RBI program aims to boost sports participation numbers around the country with the MLB youth ...

From Frances Tiafoe's baby blue Lululemon kit to many French attendees wearing Lacoste, here's what stars wore at ...

The company is readying a string of products and events, including an 1,180-piece Lego set that features a Nike Dunk.

The partnership brings together the “Just Do It” spirit of Nike with the imaginative power of LEGO® bricks to invite all kids ...

There was a solid six-month stretch where our fashion-focused social media feed was filled with fake AI-generated images of ...

Young men are falling into gambling addictions without realizing it, and experts say prevention resources haven’t caught up ...

In a time where Arizona’s sports fashion seems to be at its hottest, some aficionados think the sports apparel industry in the Valley is hanging by a thread thanks to a single company.

East Texas A&M University has announced a multi-year partnership with Nike and BSN SPORTS on Monday morning. Nike, the Oregon ...