Nike’s marketing refresh is just one piece of a four-pronged turnaround ... for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.

We all know that Nike’s marketing strategy masterfully combines celebrity endorsements, technological innovation, and ...

Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.

Nike and Adidas took time out Friday to declare victory in the another type of competition: marketing superiority. The Games, like all major global sporting events, are crucial proving grounds for ...

There was a solid six-month stretch where our fashion-focused social media feed was filled with fake AI-generated images of ...

Federal prosecutors say a former Nike marketing manager embezzled $1.4 million ... and creation of Nike pop up stores near big sporting events, such as the Super Bowl or the NBA All Star Game.

In Nike's latest quarter, total marketing expense was $1 billion ... consumers continue to respond "very positively" to the Olympics as an event, Williams said, adding it is still seen as ...

But the company's signature shoe marketing budgets aren't the same as their 1980s and 1990s heyday. Nike's TV ads were major events back then. They had the ubiquitous slogan "It's gotta be the ...

Nike and the LEGO Group are teaming up for a global multi-year partnership launching this summer, combining sport and ...