We've finished up with CES and now Samsung Unpacked has arrived to bring us new Galaxy phones — it must be January. Like last year at this time, the world has just been introduced to brand new set of Galaxy S-series phones: The flagship Galaxy S25,

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

The Samsung Galaxy S25 sticks to what we liked about last year’s phones while introducing some new AI perks that may prove to be more than just a gimmick.