When corporate rebranding backfires: Lessons from past successes and flops
The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid ...
When Corporate Rebranding Goes Wrong
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...
The Sun21d
Fury over Galaxy Easter eggs that look like a ‘foil wrapped jacket SPUD’ as shoppers blast ‘sneaky’ shrinkflation tactic
The Galaxy Minstrels Milk Chocolate Easter Eggs in Morrisons has caused a frenzy on social mediaCredit: Getty New Galaxy Minstrels ... carries Galaxy’s logo, which the user said he purchased ...
Managing Intellectual Property5d
Look out for look-a-likes: perspectives from across Europe
The European IP team from Simmons & Simmons discusses the current approaches to IP enforcement against look-a-like or copycat ...
FoodBusinessNews20d
Mondelez, Sargento unveil new cheese crackers
CHICAGO — Mondelez International has partnered with the Wisconsin-based, family-owned cheese company Sargento to launch a new line of cheese crackers called Sargento cheese bakes. Made with ...
Business Insider26d
Mondelez reports growth of cakes and pastries business at CAGNY Conference
Mondelez (MDLZ) will highlight its growth, portfolio transformation, and commitment to long-term value creation at the 2025 Consumer Analyst Group of New York Conference. Mondelez International ...
Crain's Chicago Business6d
Mondelez turns to new SEC guidance to quiet call for Russia transparency
Gifting allows recipients to access the article for free. Mondelez International Inc. is asking regulators for permission to ignore a shareholder proposal that calls for greater transparency on ...
Mint8d
Oreo-Maker Mondelez Turns to New SEC Guidance to Quiet Call for Russia Transparency
Mondelez International Inc. is asking regulators for permission to ignore a shareholder proposal that calls for greater transparency on the Oreo maker’s Russian operations. The snack company is ...
Business Insider19d
Mondelez price target raised to $73 from $65 at BofA
BofA analyst Peter Galbo raised the firm’s price target on Mondelez (MDLZ ... investors in a recap of the Consumer Analyst Group of New York Conference. The firm expects growth in cakes ...
Canadian Manufacturing25d
Mondelez appoints new president for Canadian business
Naniss Gadel-Rab will start her new tenure effective March 3 ... International appoints Naniss Gadel-Rab as president of Mondelez Canada, effective March 3, 2025, succeeding Karla Schlieper ...
Benzinga.com25d
Oreo Maker Mondelez Faces Rising Costs Due To New US Health Policies
Mondelez to reformulate products due to "Make ... Speaking at the 2025 Consumer Analyst Group of New York (CAGNY) Conference, the company's executives shared their perspectives on its strategic ...
Just Food on MSN2d
Mondelez, Lotus Bakeries launch first product from licensing tie-up
In June last year, the companies said they would develop new products combining Biscoff biscuits with Mondelez’s chocolate ...