Best-selling themes include its Star Wars and Harry Potter sets, and Lego Icons such as a Pac-Man set and a Lamborghini.

It’s March 10, 2025, so that means Nintendo is back with a slew of Mario Day reveals revolving around everyone’s favorite Mushroom Kingdom mascot. As highlighted by the MAR10 hashtag floating around ...

The group unexpectedly embark on adventures that challenge and change them. The collection currently includes Toy Story 1-4.

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...

Lego reported a 12% rise in consumer sales in 2024, outperforming both a 1% drop in the global toy market and the sales performance of its rivals.

The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company ...

Lego reported strong sales growth for 2024 as more shoppers snapped up its colorful plastic brick construction sets, taking market share from rivals.

The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from ...

Seven Star Wars LEGO sets that continue to be fan favorites, featuring ships, droids, and legendary characters.

The Denmark-based toy manufacturer said its green investments last year were nearly three times what it spent on the sector in 2022.