The 2025 Hot Wheels Legends Tour will begin April 26 in Tampa, Florida, with a live event in partnership with Walmart. Then, ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Keeping up with Mattel's Hot Wheels releases could feel like a full-time job. Here's a set some of you might not have known ...

GUEST: Yeah. APPRAISER: But boom-- 1968, Mattel comes up with Hot Wheels. Elliot Handler, husband of Ruth Handler, very famously known for Barbie, for girls' toys. GUEST: Oh, okay. APPRAISER ...

Each shoe is fitted with colorful decals, eye-catching accents and track motifs that are sure to please sneaker and Hot Wheels fans alike. The Mattel brand's iconic flame logo appears across each ...

Sometimes, you can choose the Hot Wheels cars you want to buy. Sometimes you can't. The latter implies a bit of mystery, and ...

Alongside the sneakers, hoodies, t-shirts, and accessories carry the Hot Wheels flame logo and all-over prints ... with the fun and creative spirit of Mattel’s beloved collectible toy car ...