Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

In addition to foundational Mattel brands such as Barbie, Hot Wheels, Matchbox and card game ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company ...

In addition to foundational Mattel brands such as Barbie, Hot Wheels, Matchbox and card game Uno ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s ...

Sometimes, you can choose the Hot Wheels cars you want to buy. Sometimes you can't. The latter implies a bit of mystery, and ...

Keeping up with Mattel's Hot Wheels releases could feel like a full-time job. Here's a set some of you might not have known ...

(Bethany Baker | The Salt Lake Tribune) Ian Weber, who has collected Hot Wheels his entire life, shows off the rare 1995 ...

But here, all the picture frames, trophies and knickknacks connect back to one thing: Hot Wheels. The wall behind ... and skills caught the attention of Mattel, the toy’s manufacturer.

If you picked up the 2023 Pontiac Aztek, take a closer look because Hot Wheels baked in some easter eggs from "Breaking Bad" ...

GUEST: Yeah. APPRAISER: But boom-- 1968, Mattel comes up with Hot Wheels. Elliot Handler, husband of Ruth Handler, very famously known for Barbie, for girls' toys. GUEST: Oh, okay. APPRAISER ...