Mattel, the major toymaker known for brands like Barbie and Hot Wheels, is laying off 120 workers. The El Segundo, CA-based ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

Keeping up with Mattel's Hot Wheels releases could feel like a full-time job. Here's a set some of you might not have known ...

In addition to foundational Mattel brands such as Barbie, Hot Wheels, Matchbox and card game Uno, the company over the years has acquired complementary toymakers, including Fisher-Price ...

They hug what we produce. It is another level of emotional connection with what we do.” In addition to foundational Mattel brands such as Barbie, Hot Wheels, Matchbox and card game Uno, the company ...

How are you coping with all the Hot Wheels news from Mattel? The Car Culture series has got more exciting collectibles up next!

Mattel’s CEO, Ynon Kreiz, is betting big on licensing deals linked to movies about Mattel’s big brands ... into licensing its hot properties, including Barbie, Hot Wheels and Uno, collecting ...

If you picked up the 2023 Pontiac Aztek, take a closer look because Hot Wheels baked in some easter eggs from "Breaking Bad" ...