PUMA x Hot Wheels have officially announced their latest collaboration. The collection features kids' sneakers, apparel, and ...

The collection’s visuals are set in an immersive virtual environment; the Hot Wheels Digital Garage, a futuristic setting ...

Buying Hot Wheels can be financially challenging, especially if you want to own the rarest collectibles. And the Toy Fair models fit that description!

You don't always need to buy expensive Hot Wheels cars to give your collection a premium vibe. Sometimes, a nostalgic revival ...

Picture this: a vivid pink toy van with bright yellow and orange plastic surfboards sticking ungainly out its rear. It’s ...

Create the hottest and fastest Hot Wheels collection with a 1:64 scale Premium Formula 1® race car. Each vehicle features a ...

“Hot Wheels and Barbie are two of the world's most adored toy and entertainment brands and we are excited to partner with Mattel to develop and publish new original manga-style graphic novel ...

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Mattel, Inc. MAT, in partnership with the manga and anime media brand TOKYOPOP, will develop original manga-style graphic novels based on its Hot Wheels and Barbie brands. With the primary target ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...