News

Corporate-TV Branding Has Gotten Out of Control
Formerly known as SpinCo., Versant is a new company (owned by NBCU-parent Comcast) composed of a bunch of cable channels that ...
Opinion
The Poynter Institute for Media Studies1dOpinion
Inside the 5-year strategy to create a paid CNN
A familiar New York Times playbook — verticals, bundles and slow iteration — is taking shape at CNN as the network looks beyond cable ...
CNN owner Warner Bros. splits streaming and cable into different companies
Warner Bros. Discovery, the media conglomerate that owns HBOMax, TNT Sports, and CNN, will be splitting into two companies.
Streaming Media4d
Warner Bros. Discovery Drops Linear Ballast to Float HBO Max
Having trailed the move a year ago, Warner Bros Discovery (WBD) chief David Zaslav has followed through on plans to split the company in half. The company is to separate into Streaming & Studios (HBO) ...
HBO Max Adding New International Territories As Execs Talk Local Programming & Rollout Strategy
If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was ...
Warner Bros. Discovery's rapid split shows how much the cable TV business is struggling
Shares of Warner Bros. Discovery (WBD) closed down 3% after initially shooting up 12% in morning trading on the news, which undoes a lot of the 2022 merger that brought the companies together in the ...
NBC Los Angeles6d
Warner Bros. Discovery to split into two public companies by next year
Warner Bros. Discovery plans to split into two public companies by next year. The company will split into Streaming and ...