In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

Fast, efficient analysis of customers’ shopping and social media habits gives companies a leg up when it comes to dynamic ...

Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Delta Air Lines is moving forward with a plan to increase its use of AI in its pricing, but several lawmakers have expressed ...

The move has drawn big concerns about what the use of artificial intelligence for airline tickets really means.

According to Ars Technica, Delta Air Lines has confirmed that it’s piloting AI-driven pricing, which adjusts fares based on individual consumer data. While still in its early stages, the program may ...