Bruna Marquezine dazzled in a dramatic drop necklace featuring pear-shaped diamonds of varying sizes, designed by Lorraine Schwartz, while Ariana Grande also turned heads in a De Beers Adonis Rose ...

A renewed 10-year Sales Agreement for Debswana's rough diamond production ... detection and classification technology services. De Beers Group is committed to ' Building Forever,' a holistic and ...

Transformational agreements boost Botswana's economic development potential and secure De Beers' long ... a wide range of diamond sorting, detection and classification technology services. De Beers ...

"A Diamond Is Forever," was "initially met with hesitancy," per De Beers, but the company ultimately decided to try it out.

Bruna Marquezine dazzled in a dramatic drop necklace featuring pear-shaped diamonds of varying sizes, designed by Lorraine Schwartz, while Ariana Grande also turned heads in a De Beers Adonis Rose ...

To prevent this, a handful of mining companies consolidated their power and formed De Beers ... on associating diamonds with romance and marriage. The slogan “A Diamond is Forever” was coined ...

‘Diamonds are forever’ is the timeless advertising slogan developed for De Beers by copywriter, Mary Frances Gerety, in 1947. Rather than a cynical bit of marketing, what Gerety had done was to tap ...

Fleming was initially inspired by an advertising slogan used by the De Beers mining company, who used the line “a diamond is forever” in order to sell diamonds as a symbol of love. Some of the lyrics ...