"A Diamond Is Forever," was "initially met with hesitancy," per De Beers, but the company ultimately decided to try it out.

‘Diamonds are forever’ is the timeless advertising slogan developed for De Beers by copywriter, Mary Frances Gerety, in 1947. Rather than a cynical bit of marketing, what Gerety had done was to tap ...

Anglo American Plc has begun initial talks with banks about listing its De Beers diamond unit, according to people familiar ...

Botswana government has finalised a significant diamond sales agreement with De Beers, marking a pivotal moment for its economy after seven years of negotiations. This new deal enhances the government ...

Heineken Refreshes the Parts Other Beers Cannot Reach’ was written by Terry Lovelock ... And they did – he sold it.” As with so many of the slogans on our list, the expression is now part of everyday ...

In a section 189 retrenchment crisis, the mining giant De Beers today announced to Solidarity that it would soon start a large-scale retrenchment process. The company, owned by Anglo American, plans ...