This suggests the direction that De Beers will take as it moves Lightbox Jewelry into the market: “If you want fashion jewelry, Lightbox is your choice. If you want precious fine jewelry ...

For companies like De Beers, the pining for lab-grown diamonds combined with the industry slowdown has taken a bite out of ...

Last year De Beers made a radical move: it started its own lab-grown diamond consumer brand, called Lightbox. It's a gigantic gamble by the venerable diamond company: a move widely seen by the ...

The euphoria over synthetic stones may be waning slightly, and De Beers does have a foothold in this emerging sector with its own lab-grown diamond business, Lightbox. But artificial alternatives ...