When in 1947 N.W. Ayer copywriter Frances Gerety set about to create a slogan for De Beers Consolidated Mines, she felt frustrated by a lack of good ideas. After praying late one night, she jotted ...

LONDON - The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to reflect its multicultural origins. The company, which launched in 2001 ...

Then De Beers launched a marketing campaign linking diamonds and marriage that was so successful that the notion has since become embedded in Western culture. "A Diamond is Forever"? That's not ...

The marketing campaign will focus on category marketing and other promotional efforts, agreed upon annually, to bolster the ethical and symbolic value of natural diamonds. De Beers and the Government ...

Anglo American AAL4.65%increase; green up pointing triangle wrote down the value of its embattled De Beers diamond business by another $2.9 billion as it seeks to ready the division for disposal a ...

De Beers also credited Assimon with revamping the look and feel of the brand, which will be revealed in a new ad campaign set for release later this month. “Over the course of nearly five years ...

LONDON, Feb 20 (Reuters) - Anglo American (AAL.L), opens new tab posted a $3.1 billion loss on Thursday after a writedown of its De Beers diamond business, as it presses on with shedding unwanted ...

Anglo is parting ways with De Beers for a reason and ending a relationship that its shareholders may have once thought would be forever. Anglo American has taken a $2.9-billion impairment on De ...

LONDON — The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to reflect its multicultural origins. The company, which launched in 2001 as De ...