Some state safety agencies, realizing the same old tired safety warnings just make drivers' eyes glaze over, have been turning to some more creative wording for their safety campaigns. Back before ...

Answer: The person behind the public safety slogans is Jon Riemann, ... Some messages are blunt rather than creative. A Sept. 1 message said, "356 lives lost on Wisconsin roads this year." ...

They’ve been using these catchy safety slogans for years with hints for other movies like “Star Wars” and “A Christmas Story” all in an effort to make people pay attention behind the wheel.