Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She’ll now oversee the brand’s marketing, driving traffic and sales. Her remit will include repositioning Smoothie ...

US-based health and fitness fast-casual brand Smoothie King has appointed Claudia Schaefer as its new chief marketing officer (CMO). Schaefer brings extensive experience in transforming restaurant ...

"I'm thrilled to join Smoothie King, a brand whose mission to encourage healthier, more active lifestyles resonates deeply with me," said Claudia Schaefer. "I look forward to leveraging my ...