A heavy breed of horse in the dressage arena? It might not be the norm, but a breed as large as a Clydesdale can show lightness, finesse and cadence. Gharson, a 12-year-old gelding belonging to Nicola ...

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.

The little horse became the hero right after its handler told him he wasn’t quite big enough to go on deliveries yet ... Sunday marked the 47th time the Clydesdales starred in a Super Bowl ad. USA ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Let's be honest, they're the best part of the big game.

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help ...

NEW ORLEANS (NEXSTAR) — The Budweiser Clydesdales made a special delivery Wednesday in New Orleans dropping off Budweiser to bars in the French Quarter ahead of the Super Bowl.