Upmarket athletic apparel brand Alo Yoga is placing NFC stickers in the window of each of its 150 stores around the world to ...

Alo Yoga’s store strategy is rooted in its vision of wellness The fact that Alo stores are called “sanctuaries” says a lot about how the brand goes about its retail footprint strategy.

Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

I’m a shopping writer who tests activewear for a living, and I’ve tried every major workout brand—think Lululemon, Athleta, Beyond Yoga, and more. The label that dominates my closet is Alo ...

The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

Alo Yoga is entering the Latin American market with a new store slated for the first quarter of 2025 at JK Iguatemi in São ...

The immersive experience developed with Sawhorse gives players real-world Alo rewards and exclusive in-store avatar gear.

Designed to reflect an American edge, the store will offer an immersive experience, combining Alo Yoga's premium activewear with elements of wellness culture. Fans and wellness enthusiasts alike ...