Upmarket athletic apparel brand Alo Yoga is placing NFC stickers in the window of each of its 150 stores around the world to ...

The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

I’m a shopping writer who tests activewear for a living, and I’ve tried every major workout brand—think Lululemon, Athleta, Beyond Yoga, and more. The label that dominates my closet is Alo ...

Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

Opinions expressed by Forbes Contributors are their own. Clara covers evolving consumer and retail trends. Founded by childhood friends Danny Harris and Marco DeGeorge in 2007, Alo - which stands ...