From the 2026-27 season onwards, the official matchball for the Bundesliga and second division will come from German athletic ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

LFC and adidas reunite with new multi-year partnership data-link= and adidas reunite with new multi-year partnership class=whatsapp L ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

The impact the adidas Trefoil has had on football culture is unmatched, becoming an iconic piece of some of the most ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...

Liverpool and Adidas have finally confirmed their kit deal, which will commence in August. Here's how the deal stacks up ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s most iconic kits. A design that pays homage to the club’s roots, the special ...

A Financial Analysis That Exposes the Real ValueLiverpool Football Club has officially announced a multi-year agreement with ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 ...