Adidas showed strong top-line growth and margin expansion in 4Q24, but macro uncertainties and conservative FY25 guidance ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Last week we got the first proper look of, what seems to be, the next generation of adidas F50. The boot debuted at both the ...

Update: Anthony Edwards and adidas had one of the most successful signature shoe campaigns in recent history with the introduction of the AE 1 in late 2023. Combining a head-turning design with ...

So from an adidas brand point of view ... But bringing back the Predator and bringing back the F50 together with the sports and soccer culture we've done on apparel has of course given us ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Adidas are one of the biggest sports brands in ... He even celebrated his first-ever Champions League final goal by removing his signature F50 boots and kissing them for all to see, making that ...