YouTube Is Showing You Hours of Unskippable Ads
Typically, YouTube's non-skippable ads are capped at 15 seconds. However, Google appears to be bending its rules to combat users with ad blockers. In response to the recent Reddit post, Google confirmed its efforts to fight ad blockers and suggested that users should subscribe to YouTube Premium if they don't want ads.
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Ads can be pretty pesky and even irritating, but it's a whole new level of rage and fury when kids see ads they shouldn't see at all.
In response, Google has intensified its crackdown on such freeloaders, particularly in 2025, by introducing extreme deterrents like unskippable ads lasting several hours.
YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium subscriptions.
Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who have ad blockers enabled, instead blaming ad blockers themselves for any “suboptimal viewing experience.” Users have complained of seeing unskippable YouTube ads ranging from a few minutes to several hours in duration.
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