Minneapolis’s Twin Cities Pride says it is “parting ways” with Target, one of its biggest sponsors, following the retailer’s announcement that it would roll back its diversity, equity, and inclusion (DEI) initiatives.

The national retail chain Target is scaling back socially progressive policies, including phasing out its diversity and inclusion policies

Critics are calling for shoppers to boycott Target over its DEI policy reversal – but black-owned brands are asking customers to keep shopping at Target stores.

Target has announced it is rolling back its diversity, equity and inclusion (DEI) policies, becoming the latest corporation to do so following President Trump’s election. In a memo sent to

Even Target has turned on the Human Rights Campaign, withdrawing from the Corporate Equality Index after Trump's DEI orders.

Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

MN state Sen. Scott Dibble said, "Target has made itself clear" in prioritizing "President Trump's politics of cruelty, fear, and resentment."

In response, Twin Cities Pride ended its relationship with the Minneapolis-based retailer, forgoing $50,000 in funding in the process.

Discount store chain Target says it’s joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives

Target, after strengthening its diversity goals in the wake of George Floyd’s murder in 2020, became Friday the latest big company to retreat from its diversity goals amid pressure from conservative activists.

Target will not have a presence at Twin Cities Pride, festival organizers said on social media the same day the corporation announced plans to scale back diversity initiatives. For years, Target has been a visible supporter of the Minneapolis festival and other Pride events around the country.

Target follows McDonald’s and Walmart in ending DEI initiatives in response to conservative backlash, legal threats and Trump’s November election victory.