Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

Cultural staples come with perks, and spring break is no exception. Economically, it’s a powerhouse. March and April account ...

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena ...

Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news ...

Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels “The Office”—plus, why it was ...

Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning ...

What to know about moving from an agency to the brand side—and how it can boost your career.

Over four days of spirited debate last week, Ad Age juries comprised of dozens of industry luminaries chose the winners and ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

The new sports drink from Michelle Obama’s Plezi Nutrition brand represents how the two-year-old better-for-you food company ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

Warner Bros. Discovery has restructured its ad sales division under its recently named ad chiefs, Ryan Gould and Robert ...