Lincoln is just one of the 14 stops on the PWBA tour. 80 bowlers are participating in the Lincoln tournament, 12 of which have ties to the University of Nebraska-Lincoln.

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According to Neilsen Media Research, 2003 PWBA telecasts averaged a 0.64 overall rating, up from 0.44 in 2002. The 45 percent improvement is one of the largest in the tour's 23-year history.