“Severance” stars Adam Scott as severed Lumon employee Mark Scout. In the second season, Mark and his co-workers learn “the dire consequences of trifling with the severance barrier, leading them further down a path of woe,” according to Apple TV+’s description.

Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance." The teaser, which was shared by director Ben Stiller, sees Cook heading down to the severance floor after undergoing the surgical procedure to divide his identity between work and personal life.

The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

During Apple's earnings call, CEO Tim Cook praised the Chinese AI startup DeepSeek for its innovative AI models improving efficiency by reducing costs and enhancing performance. Despite allegations from OpenAI,

Apple CEO Tim Cook praised DeepSeek's AI models for enhancing efficiency, following their recent rise in app stores. He discussed Apple's hybrid AI strategy and confirmed a partnership with ChatGPT, while not revealing plans to integrate DeepSeek's models amidst competition concerns from OpenAI.

When asked about Chinese AI firm DeepSeek on today’s investor call, Apple CEO Tim Cook explained how the disruptive