Formula 1, TAG Heuer

TAG Heuer's Partnership with Formula 1 Enters a New Era
Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history. Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost.
TAG Heuer Returns As The Official Timekeeper For Formula 1 In 2025
TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ✓
How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied association with motorsport's main event.
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s parent company, LVMH, has successfully completed the sponsorship transfer with a 10-year contract after more than two decades.
TAG Heuer are back to being the Official Timekeepers of Formula 1
TAG Heuer and Formula 1 — two names that have been intertwined since the sport's golden age — are set to reunite in a partnership that’s as exciting as
TAG Heuer confirmed as Formula 1’s official timekeeper
Formula 1 has officially confirmed the return of TAG Heuer as its Official Timekeeper starting in the 2025 season.
F1 | TAG Heuer returns to Formula 1 as Official Timekeeper
An important novelty awaits Formula in the 2025 season. The premier class of motor racing has just announced the return of TAG Heuer, after rumors that had circulated in recent months, as the official timekeeper of the category that this year celebrates its 75th anniversary.
Motor racing-Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday. Previously the F1 timekeeper from 1992 to 2003,
Tag Heuer in as F1’s timekeeper as LVMH deal takes shape
Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,
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TAG Heuer Returns as Official Timekeeper for Formula 1
It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, ...
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Tag Heuer becomes Formula 1's Official Timekeeper in 2025
It is official. Tag Heuer's and F1's partnership will kick as of this year. As part of the 10 year deal with LMVH, parent ...
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TAG Heuer become Formula 1’s Official Timekeeper from 2025
As Formula 1 celebrates its 75th Anniversary and the sport’s 10-year partnership with LVMH begins, the luxury watch brand, ...