While Print demonstrated 9% increase, Television showed a growth of 3%. Radio experienced the highest growth of 25%, ...

Rule 10 of the act, which mandates Verifiable Parental Consent for minor’s data is ‘too little, too vague and too late’ say ...

To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with ...

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...

Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates ...

This will be Manas Lahiri's second stint with Havas India; he will be based in Mumbai and report to Rana Barua ...

Manisha Kapoor, CEO & SG at ASCI, pens down her concerns over brands prioritising aesthetics over functionality while designing products ...

Maruti Suzuki India Limited (MSIL) has announced its blueprint for electric mobility, christened ‘e For Me’. This vision ...

On his birthday, we look back at Dubey's incredible professional journey heading media for Dabur brands across all verticals ...

Dell has rebranded its XPS, Latitude and Inspiron line of laptops to Dell, Dell Pro and Dell Pro Max, in a move seemingly ...

Prior to this, Ankit Goyle was with Apple as Head of Category Marketing & Demand Generation - iPhone and AirPods ...

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value ...