With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the ...

Fantasy sports platform My11Circle has launched its latest campaign, ‘Circle Mein Aaja’ (Join the Circle), for the 2025 ...

When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.

Following a strong opening for 2025 in January, the Indian box office retained momentum even in February 2025, with domestic ...

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Contact Customer Support at [email protected] or call +91 022 69047500 ...

As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media ...

With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they ...

Multimedia instant messaing app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B ...

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just ...

With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, ...