At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

The Galaxy S25 is available at Amazon, Best Buy, AT&T, T-Mobile, and Verizon in new navy, mint, icyblue, and silver shadow finishes. Samsung's online storefront carries additional blueblack, coralred, and pinkgold variants.

The Samsung Galaxy S25 sticks to what we liked about last year’s phones while introducing some new AI perks that may prove to be more than just a gimmick.

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

If you’ve been holding off on upgrading your Samsung device to the latest Ultra variant, this may be the generation to start paying attention. The Samsung Galaxy S25 Ultra is the lightest it’s ever been while promising significant gains in performance,

During a media briefing on the new S25 series last week, Samsung explained that customers rarely ever used the “Air action” gestures. So the company decided to try and cut costs by ditching them entirely.

There's no stylus or four cameras, but they've got all the AI fixings, plus a base of 12GB of RAM on both Galaxy S25 models.

Don’t be surprised if the Samsung Galaxy S25’s fresh approach ends up making believers out of the AI agnostics.

Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

Samsung also previewed a thinner version of the flagship models at the end of an event in San Francisco, aiming to launch the Galaxy S25 Edge in the first half of this year ahead of Apple's anticipated rollout of its slimmer iPhone.