De Sarno’s appointment was “a key ingredient in management’s strategy to push Gucci towards a more mainstream position. His departure suggests that consumers have not bought in to this ‘timeless Gucci’ theme, despite management’s lowered expectations for 4Q24.”

Gucci has announced that its creative director of under two years, Sabato De Sarno, has left the position just two and a half weeks before the next runway show.

MILAN – Gucci revealed on Thursday morning that it was ending its collaboration with creative director Sabato De Sarno. The fall fashion show in Milan on February 25 will be presented by the Gucci design office. The new artistic direction will be announced in due time.