Major League Soccer (MLS) today unveiled the new “Game On” brand campaign as part of its 30th season celebration. This year’s campaign reflects the relentless energy and momentum of MLS which is the force behind its world-class on-field play and unique community,

Amid clips of thrilling headers and game-changing goals, Doechii runs down a list of things that are officially “on,” including: Doechii herself, stars ( like Messi! ), rivalries, and more. She certainly makes the sport sound more exciting than its reputation stateside,

Doechii's breakout year continues Thursday with her starring turn in a new spot in commemoration of Major League Soccer's 2025 season kickoff. In the "Game On" campaign video, seen below, the acclaimed "Denial Is a River" artist highlights what fans can look forward to starting Feb.