I don’t think it will. I’m betting the ratings will see a modest bump but LIV will continue to toil in relative obscurity. No ...

Majesticks GC are the newest LIV Golf side to announce a deal with an apparel brand, with the quartet set to wear Castore clothing in a 'multi-year partnership' ...

The report read (via X @NUCLRGolf): "NEW: Jon Rahm confirms that his LIV Golf team have signed a sponsorship deal with Callaway Golf." "Jon Rahm’s LIV team, Legion XIII, have signed a ...

On paper, it looks great that LIV Golf will begin its 2025 season in the ... and the American dollars shed by American sponsors. “There’s a reason why we all migrate to America,” he told ...

Bubba Watson's RangeGoats GC have announced a new team partnership with Swannis Golf ahead of the 2025 LIV Golf League season ...

LIV Golf officially announced Scott O’Neil as its new CEO, replacing Greg Norman as the day-to-day leader of the Saudi-backed ...

Bryson DeChambeau is using his LIV wealth to fund a "mega-project" to bring more people into the game of golf.

Phil Mickelson has announced Primo Golf to be his LIV Golf team, HyFlyers GC's new apparel sponsor for the upcoming season.

The fourth season of LIV Golf gets underway next month ... There's no question fandom is shrinking and sponsors are getting edgy because they're being asked to pay more for something that's ...

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

LIV Golf's RangeGoats have announced a new apparel partnership with Swannies Golf, which will see the team's on-course ...

Phil Mickelson has confirmed his LIV Golf team, the Hy Flyers, has signed an apparel agreement with Primo. Phil Mickelson has confirmed Primo will be the official apparel sponsor of the HyFlyers.