Kia is working on an “EV pickup truck” for North America, the automaker confirmed during its Investor Day presentation. Kia says this EV pickup will feature a “best-in-class interior, robust towing system,

After years of reports that Kia has been considering producing an EV truck, hard confirmation finally landed at an event hosted by Kia in Korea.

Kia’s bold move signals how serious the brand is about cracking the last true stronghold of the American auto market.